No Equalisation Levy on use of Google AdWords

By | June 10, 2016
(Last Updated On: June 10, 2016)

Equalisation Levy on use of Google AdWords

Following is the Communication Received from Google regarding use of Google Adwords :

This is to inform you that as per the Notification No. 37/ 2016: F.No. 370142/12/2016-TPL dated 27 May 2016 read with Finance Act, 2016, Government of India has levied an ‘Equalisation Levy’ on provision of online advertisement services or any other service or facility for the purpose of online advertisement provided on or after 1 June 2016 by a Foreign Company to specified customers in India.

We wanted to update you that this levy is not applicable to your use of the AdWords Program with respect to your contract and payment for digital advertising services to Google India Private Limited (Indian Company) and accordingly there is no action required at your end. The levy impacts our cost of business operations in India and we are working through the implications.

The Google Payments Team

Google India Pvt. Ltd., No. 3, RMZ Infinity, Tower E, 4th floor, Old Madras Road, Bangalore – 560016, India

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